How to Overcome the Top 3...
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising...
Read More
How to Cut Customer Acquisition Costs
CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost) are both essential marketing metrics, but they measure different things. CPA...
Read More
Google Ads Campaign – The Ultimate...
Over the last decade, PPC advertising has become essential for almost every business, regardless of size or industry. For as...
Read More
AI and Google Advertising: What’s Next?
AI is impacting every aspect of Google, including SEO and Google Search advertising. In a recent article in Search Engine...
Read More
How to Build a High-Performing PPC...
If you’re running pay-per-click campaigns, having a high-performing PPC landing page isn’t optional—it’s critical. Because let’s be honest, you don’t...
Read More
Law Firm PPC – 8 Reasons...
Law firm PPC advertising strategies of the past have become increasingly less effective over the last decade. Gone are the...
Read More
Fitness Ads Creatives Guide to Boost...
Fitness ads are everywhere: when you search for a healthy lifestyle, scroll through social media, or even walk past your...
Read More
Can Your Google Ads Program Support...
Some clients have a solid line of sight on how they measure the success of their Google Ads program. They...
Read More
How to Use Meta Ad Library...
Running successful ads on Facebook and Instagram requires more than just a great offer—it’s about understanding what works and what...
Read More