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How to Overcome the Top 3...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising...
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How to Cut Customer Acquisition Costs

CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost) are both essential marketing metrics, but they measure different things. CPA...
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Google Ads Campaign – The Ultimate...

Over the last decade, PPC advertising has become essential for almost every business, regardless of size or industry. For as...
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AI and Google Advertising: What’s Next?

AI is impacting every aspect of Google, including SEO and Google Search advertising. In a recent article in Search Engine...
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How to Build a High-Performing PPC...

If you’re running pay-per-click campaigns, having a high-performing PPC landing page isn’t optional—it’s critical. Because let’s be honest, you don’t...
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Law Firm PPC – 8 Reasons...

Law firm PPC advertising strategies of the past have become increasingly less effective over the last decade. Gone are the...
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Fitness Ads Creatives Guide to Boost...

Fitness ads are everywhere: when you search for a healthy lifestyle, scroll through social media, or even walk past your...
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Can Your Google Ads Program Support...

Some clients have a solid line of sight on how they measure the success of their Google Ads program. They...
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How to Use Meta Ad Library...

Running successful ads on Facebook and Instagram requires more than just a great offer—it’s about understanding what works and what...
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Setting Realistic PPC Goals With Growth...

Let’s suppose you’re leading the PPC strategy for a new ecommerce client. They’ve tasked you with helping them hit $1m...
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