Every week we publish a handpicked list of new products and services from vendors to ecommerce merchants. This installment includes updates on AI-powered shopping assistants, email and SMS marketing tools, ad management platforms, automated tax solutions, and last-mile delivery networks.
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New Tools for Merchants
Genus AI launches Sage, an AI growth agent for ecommerce brands. Genus AI, a developer of AI tools for D2C brands, has launched Sage, an AI growth agent to help merchants scale across digital channels. Available for Shopify and Meta platforms, Sage is an AI agent that unifies creative generation, product catalog management, digital campaigns, customer insights, and order data. According to Genus AI, Sage can enhance product catalogs, optimize campaigns, and provide real-time visibility into the customer lifecycle.
Genus AI – Sage
Infobip brings voice calling to WhatsApp Business users. Infobip, a cloud communications platform for connected experiences across the customer journey, has launched WhatsApp Business Calling, enabling businesses to make and receive voice calls via WhatsApp. Users can start calls directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps. Integration with Infobip Conversations, the company’s cloud contact center platform, enables customer support agents to switch from chat to voice while maintaining a unified conversation history and context.
Xnurta expands full-funnel Amazon Ads support to five markets. Xnurta, an agentic AI-powered ad management platform for brands, has announced its continued international expansion with full-funnel support now live in Poland, Belgium, Sweden, Egypt, and South Africa. Xnurta equips advertisers in these five countries with advanced automation, performance insights, and AI-assisted campaign management across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Demand-Side Platform (DSP). Xnurta’s latest expansion brings its presence to nearly all of Amazon’s 23 international marketplaces.
Klaviyo introduces an AI shopping assistant. Klaviyo, an email and SMS marketing platform for B2C sellers, has launched its Conversational AI Agent to help brands deliver personalized, always-on support using real-time session context, storefront knowledge, and marketing insights, all powered by the Klaviyo Data Platform. Built into Customer Hub, Klaviyo’s Conversational AI Agent trains quickly using data from a brand’s storefront, including its product catalog and FAQs. The agent guides shoppers from discovery to purchase by answering common questions and recommending products.
Klaviyo
Avalara embeds AI-powered assistant into tax research. Avalara, a platform for tax compliance automation, has launched Avi, a generative AI assistant embedded within Avalara Tax Research. According to Avalara, Avi for Tax Research can (i) quickly obtain precise sales tax rates tailored to specific street addresses, (ii) instantly check the tax status of products and services through straightforward queries, and (iii) access real-time guidance that supports defensible tax positions and enables proactive adaptation to evolving tax regulations.
New Gen unveils AI-native storefronts for agentic commerce. New Gen, a company building infrastructure for the AI internet, now enables agentic commerce, powering secure, AI-initiated transactions through intelligent storefronts and embedded payment flows. The platform allows AI agents to quickly and securely check out from merchant sites across chat, voice, and (soon) through emerging agent-driven channels. New Gen leverages trusted payments infrastructure from Visa and is among the first collaborators in the Visa Intelligent Commerce sandbox.
UniUni simplifies ecommerce shipping for Canada-based sellers. UniUni, a last-mile delivery company, has announced the launch of Small Business, a system of local drop-off and service points to simplify shipping for Canada-based sellers. Through UniUni Small Business, merchants gain access to a full-stack domestic and cross-border shipping platform that includes broad carrier partnerships, an in-house last-mile delivery network, real-time tracking and automation tools, and an all-in-one dashboard for managing shipments. UniUni Small Business is now available in Toronto.
UniUni Small Business
Ordoro launches branded tracking pages for ecommerce. Ordoro, a provider of ecommerce logistics and inventory management tools, has launched Branded Tracking Pages to help merchants transform generic shipping updates into branded touchpoints. The feature provides ecommerce businesses a tracking page (already visited by customers) to reinforce their brand, answer common questions, and drive repeat purchases. Branded Tracking Pages are included with Shipping Premium.
Oro Inc. launches OroPay, a unified payment solution for B2B commerce. Oro Inc., a developer of open-source B2B digital commerce tools, has launched OroPay, an integrated payment platform for OroCommerce, its ecommerce platform. OroPay unifies invoicing, payments, ERP connectivity, and commerce. Powered by Global Payments, a technology provider, OroPay supports Level 2 and Level 3 credit card processing, dramatically lowering fees for high-value B2B transactions. Customers also benefit from advanced fraud protection, SCA/PSD2 compliance, tokenization, and support for local and global payment methods.
Clearco launches Rolling Funding for ecommerce brands. Clearco, a lender to ecommerce companies, has announced the launch of Rolling Funding, a continuous loan for D2C brands. Customer merchants pay weekly and can now automatically increase their available debt limit in real-time, dollar for dollar. This eliminates the need to submit new funding applications, providing founders and finance teams with real-time visibility into available and projected capacity through their Clearco dashboard.
Privy acquires Emotive to launch a unified email-SMS platform. Privy, an ecommerce marketing automation provider, has acquired Emotive, an SMS platform. The acquisition enables Privy to offer a unified platform where merchants can manage email campaigns, SMS automation, and on-site pop-ups from one place. Privy says it will soon roll out real-time 1:1 conversation capabilities and a slate of new features, including advanced marketing automations, more zero-party data collection options, and improved third-party integrations.
Privy